The Break surf park offers a near-perfect, on-demand surfing experience just 40 minutes from Adelaide’s CBD. Inspired by the nostalgia of surf photo albums and scrapbooks, the brand identity captures the rugged, raw spirit of South Australian surfing. Hand-drawn typography reflects the casual, untamed vibe of surf culture, while the color palette and textures are drawn from the natural beauty of the Fleurieu Peninsula. Seamlessly integrating with the park’s architecture, the design emphasizes a relaxed, laid-back atmosphere that resonates with surfers and visitors alike..
Architecture by Studio Gram
Renders by Gbangs
Project Deliverables
Strategy, Brand Development, website
Client
The Break Surf Park
