Jägermeister Campaign

Jägermeister Campaign

We have long been inspired by German design, from traditional Fraktur calligraphy to the clean, minimal aesthetic of Bauhaus. So, when Jägermeister approached us to create a custom artwork inspired by their founder, Wilhelm Mast, it was a no brainer. We created two unique Letter-press prints on an antique Heidelberg Press from the western region of the country, and gave them a Berlin street art twist by layering and ripping them apart. Coming together as a one-of-a-kind artwork, it’s a neat meeting of a time-honoured tradition and our own modern touch.

Jägermeister Campaign
Jägermeister Campaign
Jägermeister Campaign
Jägermeister Campaign
Jägermeister Campaign

Project Deliverables

Art direction, Consultation and Lettering