Uppercase was commissioned to deliver a series of artworks for an advertisement campaign that represented the rich heritage of Penfolds in a way that paid tribute to the brand and engaged today’s audience. We were asked to re-imagine & produce a series of heritage inspired pieces with the title ‘From 1844 to Evermore’.
Our hand-painted approach to the campaign was necessary to achieve the character and subtleties of typographic styles used in the early 1900’s by Australian advertising.
